Reflections From The Global IP Exchange 2019
Last month, Coller IP attended the 10th anniversary of the Global IP Exchange in Berlin, IQPC’s flagship event in the calendar.
Coller IP’s Alex Tame reflects on this year’s event.
“I attend a number of IP related events throughout the year and while my children think it’s all centred around tea/coffee and chatting – maybe they are right – I have often said that you judge an event based on 3 key factors:
1) interesting content/presentations,
2) delegates and relevant networking opportunities, and
3) the variety of interesting and new service providers.
I have been supporting the IP Exchange ever since its inception 10 years ago while I was at Vodafone and from the variety of events and conferences all touting for our valuable time (and sponsorship) I’ve been impressed by the way the Exchange has evolved with the changing times.”
“From those early days in Munich with a small range of service providers and delegates to today’s full-service event that now includes multiple strands from across the IP eco-system getting the balance right can be a challenge. While patents and trademarks still feature prominently across the various presentations, panel discussions and roundtables, its encouraging to see [new] areas such as insurance, brand protection, AI, trade secrets, open source and software start to emerge and take centre stage.”
“The role of the IP Manager has changed over the years and to be effective, today’s IP Manager must consider the wider aspects of IP, thinking more about protecting and delivering business value from the intangible assets of the business; I expect that over the next 10 years we will see the emergence of Intellectual Asset Managers as companies start to move away from traditional IP management and to that extent, it’s been enlightening to see the Global IP Exchange adapt its event to meet this steadily changing trend”.
“At Coller IP we look forward to continuing our support to the IP eco-system, working and journeying with companies who are exploring this changing IP dynamic to ensure their success in the longer term.”
Coller IP offers best practice IP consulting focussed on strategy, valuation, training and IP asset management with offices in Oxford, London & Belfast.